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Maarssen, 10 december 2007


Press Release

ADNOVATE TAKES OVER LOGIC USE


On December 7 2007, Adnovate took over Logic Use. This takeover will strengthen Adnovate’s leading position in the field of computerised marketing communication and labour market communication solutions. For Logic Use, a former RSDB N.V. division, the takeover means that its activities will be continued with a dedicated party and offers new possibilities for growth. Logic Use Logic Use employees will continue to work for the new combination and activities will be resumed in Maarssen under the Adnovate company name as soon as possible.

The takeover of Logic Use is part of RSDB’s policy to focus increasingly on printing businesses and guarantees that Logic Use will be able to continue its activities. The solutions offered by Adnovate and Logic Use largely complement each other and the companies will continue to operate side by side on a shared basis. Adnovate has made long-term agreements on using and providing support for the RSDB infrastructure.

Paul Broersen, Adnovate’s general manager, describes it as follows: ‘By taking over Logic Use, Adnovate has the opportunity to expand its services with complementary products and solutions. By joining forces in the field of computerised marketing solutions, Adnovate has limitless opportunities to provide its customers and those of Logic Use with even better support.’

About Adnovate
Established in early 2001, Adnovate is a rapidly growing international company with a highly innovative character. The Adnovate Service Platform was designed to optimise operations quickly and simply for marketing and recruitment campaigns in the fields of advertising and (international) printing. Adnovate’s Service Platform combines forces with advertising and media agencies to serve over 70 clients, including Mitsubishi, Ford, Opel, Kia, Yamaha Europe, Landrover, SsangYong, Saab, Legal People, Intratuin, KPN, Bang & Olufsen, Sandd, Securitas, Meeùs, Yacht, Essent, and Unilever, and numerous universities and universities of applied sciences. More and more clients are using our services for their pan-European activities, including those in Central and Eastern Europe.

About Logic Use
Logic Use is a specialist that effectively supports retailers, publishers and manufacturers in the practical production of their communication materials with online workflow solutions. Their solutions streamline the entire communications workflow, from collating images and texts to designing and approving files for the medium chosen. Logic Use also provides consultancy and training in workflow management, computerised PDF creation, PDF preflighting and colour management. Logic Use clients include Allerhande, Sanoma, Philips, Newsweek, Makita, Bosch, Robeco, Kluwer, Praxis, Roto Smeets and Reed Business.

For more information, please contact Mr Paul M. Broersen,
tel. +31 (0)346 - 58 28 00

Adnovate Nederland bv
Bisonspoor 380, Toren 5, 3605 JX Maarssen
PO Box 1254, 3600 BG Maarssen
The Netherlands
tel +31 (0)346 58 28 00
email: info@adnovate.nl


web: www.adnovate.nl

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