14 September 2005
The Swedish postal service Posten already uses WorkWizz Advertiser and now chooses WorkWizzPublisher from Logic Use

Posten, the Swedish postal service, distributes twice a week a free bundle of unaddressed advertising matter to about four million home addresses. These separate elements are bundled in Svepet – a four-page publication from Posten that contains advertisements as well as editorial content.

For its advertisement management Posten has been using WorkWizzAdvertiser - the advertisement booking system from Logic Use - with satisfaction for years. WorkWizzAdvertiser reveals the status of all the advertisements in Svepet. For the whole year. Has a position been reserved? Has the advertisement been sold and paid for already? Has the advertising material already arrived? WorkWizzAdvertiser can send messages automatically to say that, for example, material has arrived or is correct.

Posten has now chosen to use WorkWizzPublisher from Logic Use for the overall management of its Svepet publications. With this online system, Posten will greatly improve the manageability of the publication process. Posten’s main reason to use WorkWizzPublisher, however, is that it can considerably shorten the time-to-publication.