More control and time saving with online advertising workflow

Verlagsgruppe Handelsblatt is, with more than 1800 employees, a leading media enterprise in the fields of finance and economics in Germany. It publishes countless newspapers, professional journals and professional books and is active on the Internet via various online publications and with ECONOMY.ONE – an economics database and knowledge management system.

The challenge

Advertisements for magazine titles such as Karriere, New Investor and Enjoy Your Life come from countless sources in Europe. The advertising workflow did not run smoothly, as result of which errors occurred and valuable time was lost.

The solution
With the help of WorkWizz from Logic Use the printer, Roto Smeets Weert, has put the entire advertising workflow online, as a result of which delivery and control take place much faster and more accurately.

The result
The delivery of advertising and control now proceeds wholly online and is clear and accessible for all parties concerned via a standard web browser.

All status information is kept continuously up to date.

The workflow is now very transparent and any errors are detected in time, partly because CertifiedPDF is used. The publisher also uses image material from WorkWizz for the website of the magazine Karriere.

	WorkWizzImager
	Archiving and management of advertising workflow via an online image library.
	•	Online overview of the status of advertisement delivery
	•	Simple uploading and downloading
	•	Effective search functionalities
	•	No investment in hardware or software necessary