Advertisement acquisition runs smoothly

Twice a week, Posten, the Swedish postal service, sends a free bundle of unaddressed advertising material to about four million households. The separate elements are bundled in Svepet, a four-page publication from Posten that carries adverts alongside editorial content.

The challenge
There are four or five advertisements to be filled every week. Sometimes the bookings take place a long time in advance. Svepet found that keeping up to date with the reserved and sold advertisements was a complex and time-consuming task, in the course of which mistakes were sometimes made.

The solution
The advertisement booking system WorkWizzAdvertiser shows the exact status of all the Svepet advertisements - for the whole year. Is a place reserved? Has a sold advertisement been paid for? Has the material arrived? WorkWizzAdvertiser can send messages automatically; for example, to report that the material has arrived or that it is correct.

Results
A clearly organised online planning system that delivers cost savings. Sales no longer gives away discounts unnecessarily because a position seems to be unsold. Moreover, production can begin more quickly. It is easy to see straight away whether advertising material has arrived and then set in motion the relevant procedures.

	WorkWizzAdvertiser
	Online booking and placing system for advertisements
	•	Clearly organised planning
	•	Cost-effective
	•	Effective checking
	•	Time savings