Creating better advertising material as efficiently as possible
More people in your shop… More turnover… It’s possible with effective, well-tailored advertising material. For you as a retailer providing this is always a challenge: offers must be right up to date, and prices, pictures and conditions cannot contain mistakes. You have only one chance to make a first impression.
Logic Use offers online workflow solutions - under the name WorkWizz - that deal with this problem in a thorough and effective way.
Retailers benefit particularly from a solution, which ensures that:
| 1) |
Image material for communication products is archived in a clearly ordered and media-independent way. |
| 2) |
Image material can be quickly and simply added and used by authorised persons. |
| 3) |
Communication materials are made ready for use more efficiently (internal process management). |
| 4) |
Communication material can be easily forwarded in the correct output format to, for example, the printer or website builder. |
| 5) |
The system is connected to other automated systems, such as administration, sales and purchasing, so that, for example, the effect of advertising material can be analysed (information exchange). |
Superfast and handy
The basis for effective communication material is a clearly ordered image management system. With WorkWizz, your images are always available online and are easy to find. In this way, you always have the correct image material to hand. You determine who has access to which part of the image library. You also set out unequivocally who may add (upload), release, or use (download) the images.
WorkWizz makes use of single-source dynamic imaging, which means that images for all sorts of applications – such as printed matter or the Internet - can be created automatically from a single source file.
You also use WorkWizz to create a digital outline for your advertising materials. Using the Internet, you set out how you want everything to look: the number of pages needed, the images and text that go on each page, and so on.
A virtual working environment is then created in which everyone can make their contribution. The purchasing department supplies the offers, the photographer provides the image, and the designer the layout. People can only see those parts of the work for which they have permission. You retain complete administrative overview; you can direct the work of others and, where necessary, intervene yourself. Control of material proceeds smoothly. With WorkWizz, you can quickly check each page on screen and make corrections there and then. Communication during the entire project proceeds by e-mail or messaging. WorkWizz sends a message if deadlines threaten to overrun.
| Highlights |
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A clearly-organised digital image bank |
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Create advertising material online |
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Carry out checks and corrections onscreen |
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Security via firewall and backup systems |
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Authorisation-based access |
Powerful jack-of-all-trades
WorkWizz tackles all aspects of communication. Together with your Logic Use consultant, you decide which WorkWizz subproducts your organisation needs to create the best communication products in the best way.
Logic Use maps out the needs, requirements and wishes of each company and then works out a unique WorkWizz solution for it. Want to know how other retailers use WorkWizz? Just click here on  cases.
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